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The business of land casinos

Published by Crystal Whales on


Dashboard & Data Storytelling is vital for a Casino

Over the past two decades, online gambling has grown into one of the most profitable businesses in the world. This means that land-based casinos will have to rethink how they can boost their business to win online casino and casino competition. Now, land-based casinos, more than ever, need to focus on how to get in the customer footprint and how to win back customers. They also need to know what customers are coming back to and what encourages them to gamble.

Why is casino business data important?

Land-based casinos should not only consider fluctuations in the economy, but also what customers are looking for, where they often do it, what customers are coming to land in casinos and gambling, and what they will bring back to them. This is where data plays a big role.

What is data storytelling?

Data storytelling is a simple wording of data analysis that affects a business decision or action. That is, it relates to real life scenarios in a description that takes the data and its assumption and makes the appropriate decisions based on that data easier and easier to understand. It explains the simplest of complex data taking.
In today’s world with tons of data-driven results and data analysis tools, data storytelling has a capacity that takes center stage in most businesses. It connects the dots between the subtle analysis of data and decision makers, who may not have the capacity to explain the data. While there are no set standards or guidelines for data storytelling, there are patterns and trends used to create description around data. Good data stories often include a feature to paint a “hook” or a listener or reader, and themes that use the passion to add story to the data, thus helping companies move towards a conclusion or a whole.

How do casinos benefit from dashboards and data stories?

Gambling is a risky business – both casino and casino or resort owner. The trick to running a successful casino is to attract the right customer, let the customer win a few hands or games to encourage more, and keep the hook enough for the customer to return to the casino. This means that the customer’s behavior must be sufficiently understood. Also, casino should reduce the frequency of big hits if it is to be the solvent.Today’s big casino resorts are using big data to explore where and how their customers spend their money. Analyzing these samples allows facility operators to offer incentives for large expenses and ensures that gamers don’t lose money as much as they leave. Regular data dashboards typically revolve around these points.


Data dashboards and data stories are increasingly important to profitable gold mining casinos and gambling centers. Data stories will help casino owners make the right decisions for the best business, understand data and information. These stories will help casinos better understand their customer behavior and expect their actions in a more predictable way.

Categories: Gambling News